Search Leads to Offline Conversions Too
While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and...
View ArticleThe Local Search Landscape
Marchex has published a primer on the local search space, outlining the landscape of ad providers and publishers.
View ArticleReal World Trumps Online in Local Search
If you don't know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline.
View ArticleSearch Marketing Predictions for 2008
We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
View ArticleThe Local Advertiser of Today and Tomorrow
Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.
View ArticleMaking the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local...
View ArticleOffline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any...
View ArticleSES New York is a Search Expo as well as an SEM Conference
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online , offline and mobile local advertising solutions to top national brands. Company: TMP Directional...
View ArticleConsumers Head Online for Local Business Information
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.
View ArticleThe Year of Mobile: Closer Than We Think?
Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.
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